Ermetica7 Brand Identity Case Study

Ermetica7 Case Study #2024

We truly believe in crafting authentic and memorable brand identities that are tailored to fit your individual vision. Each and every design element is infused with creativity and an unwavering focus on the smallest details.

Mock-up of the Ermetica7 logo and typography on six business cards, illustrating the minimalist style of Ermetica7’s branding.
Close-up mock-up of the ‘Ermetica7’ logo printed on paper, captured in a high-quality WebP format, providing a detailed and tactile representation of our brand.

Reimagining what is possible.

"We are modern with a constant eye on the future, but we understand the importance of ancient knowledge and traditions."

Bringing a simpler and more contemporary approach is crucial. Your business deserves the proper attention. That's why the "ermetica7" project is backed by actual people who recognize the value of your time. There are no waiting tickets to receive a response. You'll have genuine individuals committed to finding the optimal solution. Anna and Andrea | ermetica7

Ermetica7 logo and typeface in blue-violet shades, exhibiting a modern, minimalist style, inspired by the principles of sacred geometry.

7 Adjectives that Define How Ermetica7 Works

  • Strategic

    We focus on

    • planning, 
    • analysis, 
    • and goal-oriented actions.

  • Customized

    We reject generic templates and empty logos and instead focus on creating websites and visual brands that are unique and memorable.

  • Comprehensive

    Ermetica7 offers a wide range of services encompassing various facets of branding and online presence. These include: 

    • logo design and branding solutions, 
    • web design services
    • SEO 
    • content writing

  • Results-Oriented

    We focus on achieving tangible outcomes for Our clients.

  • Client-Focused

    Our approach is all about understanding you, your values, and your target market. We believe in offering free consultations and showcasing client reviews to show our dedication to ensuring client satisfaction.

  • Creative

    We focus on originality and innovative solutions.

  • Ethical

    We focus on long-term success.

Ermetica7 Color Palette

Black is a color that surpasses its visual representation; it encompasses depth, authority, and the potential for endless possibilities. In the world of design, black stands as the ultimate embodiment of sophistication and timelessness. It exemplifies our unwavering dedication to professionalism, our meticulous attention to detail, and the embodiment of elegance in every aspect of our work.


White holds a significant place in our brand philosophy. It is not merely a color, but rather a fusion of all colors, symbolizing the convergence of various perspectives and ideas. The hex color #ffffff, which represents pure white, perfectly embodies the essence of our brand philosophy. It signifies a blank canvas, a space brimming with infinite possibilities. Just as an artist's canvas invites brushstrokes, our brand welcomes innovation, creativity, and limitless potential.

When it comes to our brand identity, the use of ermetica7 "Blue-Violet" carries great significance. This vibrant color represents our company's forward-thinking approach and visionary mindset. It serves as a powerful tool for communicating a message of creativity, encouraging the exploration of unconventional ideas.

7 Objectives that Embody Our Vision

  1. Innovation: it is essential today to stay updated. With ermetica7, you will always be informed about the latest news and best solutions. We don't have closed minds; we approach new things in a simple way, by trying and testing them, and we offer you our transparent point of view.
  2. Enhanced User Experience: prioritizing user-centric design and interactions, ensuring a straightforward and clear distribution of information. We utilize SEO to enhance the user's browsing experience.
  3. Transparency and Authenticity: Promote transparency in all operations, cultivating trust and authenticity in every aspect of interaction.
  4. Community Engagement: It would be fantastic if our content generated a social response, and we always ensure to interact with our audience. For example, you can follow us on our X social profile!
  5. Sustainability Advocacy: We always promote responsible consumption. It's not just about following a trend or the latest fashion; we believe that we can do better by consuming less.
  6. Educational Empowerment: Our website is built on unique logo services, brand identity development, SEO strategies, and content development.
  7. Customer-Centric Approach: Prioritize customer satisfaction and engagement through tailored services and proactive support.

Genesis of Identity: The Birth of Our Brand's Iconography

The birth of our brand's iconography marks the genesis of our identity. It symbolizes the beginning of who we are and what we stand for. This crucial moment in our history sets the foundation for everything that follows. Our iconography serves as a visual representation of our values, beliefs, and aspirations. It is the embodiment of our brand's essence, capturing the essence of what makes us unique and distinctive. Through carefully crafted symbols, colors, and designs, we communicate our story to the world, inviting others to join us on this journey.

Echoes of the Ancients: Hieroglyphs ð“„¿

In the ancient language of hieroglyphs, we uncover a realm of symbolism and importance that resonates with our brand. Hieroglyphs are aged visual narratives that carry deep significance, reflecting the abundant history of human expression and creativity.

Ermetica7 Black on white background geometric logo.

The Importance of Testing Black and White Logos

The process of testing a logo in black and white goes beyond just checking its visibility. It serves to ensure adaptability and resilience. By subjecting a logo to this test, we can evaluate its design strength and versatility. In its black and white state, a logo exposes its underlying structure and assesses how well it maintains its form and message. This examination helps eliminate color distractions and guarantees that the logo maintains clarity, readability, and impact across different mediums.

The Versatility of a Black and White Logo

When examining a logo in black and white, a thorough analysis is conducted to assess its flexibility and toughness. This examination goes beyond its visibility and focuses on the logo's ability to communicate in its purest form. Grayscale presentation is not merely a superficial aspect but a means to evaluate the logo's structural integrity and timeless design.
Through this critical examination, a logo can prove its readiness for diverse applications across various mediums and scenarios. It serves as an evaluation of the logo's endurance, ensuring its distinctiveness and legibility even without the use of color.

Ermetica7 white geometric logo on black background
Our Brand Typefaces:

ROBOTO typeface

Ermetica7 brand studio identity featuring the Roboto typeface, showcasing design harmony.

Ermetica7 adopts the Roboto typeface to channel a contemporary, yet sleek and clean persona. This font, with its crisp edges and modernist appeal, embodies the essence of technological advancement.

The deliberate choice of Roboto stems from its ability to resonate with the audience of today – a font that breathes simplicity yet retains a touch of sophistication. Its versatility across various digital platforms adds to its allure, ensuring legibility and aesthetic appeal in every aspect of Ermetica7's visual communication.

Roboto is the embodiment of clarity and accessibility, perfectly aligning with the brand's commitment to clear, concise communication and modernity.

Ermetica7 brand identity showcasing the Merryweather typeface, a harmonious blend of past and modern design.

Merriweahter Typeface

In contrast to the contemporary Roboto, Ermetica7 embraces the classic elegance of Merriweather. This timeless typeface exudes sophistication, encapsulating the brand’s sense of heritage and reverence for timeless craftsmanship.

The choice of Merriweather stems from its ability to strike a balance between traditional elegance and contemporary adaptability. The font’s expressive curves and distinguished serifs evoke a sense of refinement, mirroring Ermetica7’s commitment to embodying timeless principles while venturing into the future.

Merriweather, with its distinctive charm and historical roots, adds an element of sophistication to the brand’s visual identity, enhancing its overall sense of prestige and class.

Sacred Geometry:
Inspiring Ermetica7's Logo Essence

At the heart of Ermetica7's logo design lies a profound inspiration drawn from Sacred Geometry. The essence of the logo represents the fundamental geometric shapes and patterns that encapsulate the harmony, balance, and cosmic significance inherent in Sacred Geometry. By integrating these intricate shapes and geometric symbols into the logo's framework, Ermetica7 pays tribute to the divine precision and symbolism found in ancient geometry. Each line, curve, and intersection within the logo embodies the unity of nature's design principles, reflecting the brand's commitment to balance, perfection, and the holistic interconnection of all things. Sacred Geometry serves as a guiding light, shaping the very essence of Ermetica7's logo and infusing it with timeless significance and mystical allure.

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