Why Being Genuine in Brand Appearance Matters

Abstract

This article talks about aesthetics in branding and questions the idea of only considering the target audience's preferences when shaping aesthetics. It emphasizes how important it is to be authentic and unique when creating a visually appealing brand look. The article also points out the risk of losing transparency and originality by aligning aesthetics too closely with audience preferences, while still acknowledging the importance of understanding the tastes and aspirations of the target audience.

Summary

1. What principles govern aesthetics and how do they relate to branding?
2. Should aesthetics in branding be solely influenced by the preferences of the target audience?
3. How can shaping aesthetics based on audience preferences affect the authenticity of a brand?
4. Why is it important for brands to embrace their own uniqueness and creativity in aesthetics?
5. What role does transparency play in aligning aesthetics with audience preferences?
6. How can a brand establish a visually appealing identity that resonates with its target audience?
7. What is the significance of aesthetics in shaping a brand's identity and connecting with the audience?
   

Intro

In this article, we're gonna dive into the world of aesthetics and target audience. While many sources talk about how important it is to shape your brand's look to fit your audience, Ermetica7 has a different view. They strongly advise against changing your aesthetics based on what your audience likes. In this article, we'll explore their reasons behind this stance and shed some light on the role of aesthetics in branding.

Defining Aesthetic

Aesthetic basically means appreciating and perceiving the beauty or artistic qualities in something. It's a subjective thing.

It's all about personal preferences and how we interpret what we see or feel.

When it comes to defining aesthetics, we explore literature, poetry, and philosophy to understand the true meaning of beauty. As John Keats beautifully expresses in his poem Ode on a Grecian Urn:

• "beauty and truth are closely connected. It's not just about appearances, but also about being genuine and sincere. "

Aesthetic experiences have the power to stir emotions and deeply resonate with us, because they hold a timeless and universal truth.

Socrates, the great philosopher, believed that beauty was not just a physical attribute but a reflection of the soul's virtue. He once said,

• "True beauty is not found in outward appearances but in the goodness of one's character."

This idea resonated throughout ancient Greek society, as they believed that true beauty could only be achieved through the cultivation of one's inner self.

Exploring Aesthetic Elements

Exploring aesthetic elements involves examining the visual, auditory, and sensory aspects of art.

1. Visual aesthetics focuses on colors, shapes, lines, and composition to create a visually pleasing composition that captures the viewer's attention.
2. Auditory aesthetics explores how sound and music enhance the artistic experience, evoking emotions through tones, rhythms, and melodies.
3. Sensory aesthetics goes beyond sight and sound, incorporating texture, smell, taste, and physical sensations to create a more immersive and captivating experience for the audience.

Understanding the true essence of aesthetics is the first step towards appreciating its subjective nature, particularly in relation to external elements. The concept of aesthetics is governed by several principles, including balance, harmony, proportions, contrast.

The Aesthetic of Ermetica7

Our aesthetic taste aims to strike a balance between modernity and tradition. We believe that some ancient principles deserve to be reconsidered and reapplied. We will never tire of repeating this mantra:

• Simplicity (Minimalism),
• Balance (Proportion),
• Harmony (The Elements).

Our main goal is to understand the tastes, values, and aspirations of our target audience. But this understanding shouldn't overshadow the importance of harmony, simplicity, and proportion. It's through these principles that your brand can establish a visual identity that focus with those who appreciate and get excited about your unique style.

Be Yourself: Building Real Brands

When it comes to aesthetics, it is crucial to consider more than just the opinions of your audience. While it is important to value their preferences, relying solely on them might cause you to lose sight of your brand's true authenticity and potential.

It is impossible to accurately predict what your audience will appreciate, so it is essential to recognize your individuality. Your target audience is composed of unique individuals with their own emotions, thoughts, and dreams. Despite our differences, we can still connect and understand each other on an emotional level. Therefore, do not let your aesthetics be solely influenced by your audience's needs or preferences. Instead,

• let your brand's appearance reflect your unique and authentic essence.

As Oscar Wilde once wisely said, "Be yourself; everyone else is already taken." This quote serves as a reminder that in the pursuit of aesthetics, it is crucial to stay true to your own identity. By being true to yourself, you can create a genuine brand that balances with your target audience on a profound level.

Striking a Balance

Transparency is a crucial aspect to consider when engaging with your audience. While it may be tempting to conform to their aesthetic preferences, doing so might compromise the authenticity that distinguishes your brand. Seeking guidance from professionals well-versed in the principles of aesthetics is essential, but it is equally important to allow your creativity and genuineness to flourish. By striking a balance between adhering to aesthetic rules and remaining true to your brand's identity, you can effectively connect with your audience and establish a lasting impression. Ermetica7 (Anna and Andrea) offers a free consultation, so feel free to reach out to us with any questions or to share your thoughts. We would love to engage with our audience. Just write to us through the contact form!

A Dialogue With Socrates

Hello Socrates, I have a question for you. How do you define true beauty?

Socrates: True beauty, my friend, is not found in outward appearances but in the goodness of one's character. It is the reflection of the soul's virtue that truly captures the essence of beauty.

That is a profound perspective, Socrates. In today's world, many focus on external aesthetics rather than inner virtues. How can we encourage people to appreciate the beauty within?

Socrates: Ah, a noble endeavor indeed. I believe that true beauty can only be achieved through the cultivation of one's inner self. By emphasizing the importance of character and virtue, we can inspire individuals to seek beauty beyond appearances.

I completely agree, Socrates. It is crucial to remind people that beauty is not solely defined by physical attributes. By nurturing our inner virtues, we can create a genuine and lasting beauty that resonates with others on a profound level.

Socrates: Precisely. The pursuit of true beauty requires introspection and self-reflection. It is through understanding and developing our inner selves that we can truly appreciate the beauty that exists within us and in others.

Thank you for sharing your wisdom, Socrates. Your insights on beauty and virtue continue to be relevant and inspiring even in today's world.