Minimal Web Design & More

ermetica7 is a project by Anna & Andrea Lombardia - Italy

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We're not a typical agency or low quality cheap freelancers

Why We Created Ermetica7

We saw things we didn't like. Templates used too much. Not enough new ideas. Clients seemed like an afterthought. So, we started Ermetica7. We wanted to be different.

More info about Anna & Andrea
  • 69% of Web Design, Logo Design and SEO Services Deliver Low Quality

    If you don't like math you can skip this point!Based on our experience in the field of digital services, concerning web design, logo design, brand identity design and white hat SEO, we have calculated the following estimate: 

    • 69% of digital services in the logo design, brand identity and SEO sector are low quality and unprofessional.

    Note: The 69% was calculated considering that for us "an acceptable and standardized result" is low quality and unprofessional. If you are a professional agency or a freelancer providing quality and professional services, you should not feel offended (you are part of the 31%). Our calculation took into account our subjective side (it was calculated as a mathematical average), our error margin "human bias" (it was calculated and included as a mathematical average). Our calculation is based on several factors, let's define some variables:

    • S: Percentage of digital services that are standardized.
    • LQ: Percentage of digital services that exhibit low quality.
    • LP: Percentage of digital services that demonstrate low professionalism.
    • MO: A factor representing the impact of missed opportunities (this is the most subjective).

    Let's try to frame it in terms of the probability of encountering a negative experience. If we assume that standardization, low quality, and low professionalism are contributing factors to a negative experience, and missed opportunity is a consequence of these, we could think in terms of sets or overlapping probabilities. We could represent this as: 


    • N = (S + LQ + LP + MO_factor)/Total_Considered_Factors
    • Perceived_Negative_Impact (%) = f(Standardization, Low_Quality, Low_Professionalism, Missed_Opportunities)

    Where 'f' is a function representing our subjective evaluation process. If we assume that standardization, low quality, and low professionalism often go hand-in-hand and lead to missed opportunities, we could think of it as:

    • Overall_Negative_Perception = (Weight_S * S) + (Weight_LQ * LQ) + (Weight_LP * LP) + (Weight_MO * MO)

    Let's consider if there's any other way for an equation that shows how these negative factors contribute to damage or dissatisfaction.

    1. Let D be the Damage (financial, reputational, etc.)
    2. Let U be User Unsatisfaction
    3. Let F be User Frustration

    We could say:

    • D = f_D(S, LQ, LP, MO)
    • U = f_U(S, LQ, LP) (Missed opportunities might indirectly contribute)
    • F = f_F(S, LQ, LP)

    These are functional relationships, not direct mathematical equations with quantifiable variables. Let's go with the simplest representation that reflects our calculation based on ours encounters: 

    • Total Encounters (TE) = Total number of digital service engagements we experienced.
    • Negative Encounters (NE) = Number of engagements they perceived as negative due to standardization, low quality, low professionalism, and resulting missed opportunities. 

    Ours calculation can be represented as: 

    • (NE / TE) * 100% = 69%



  • What does a 69% negative experience rate mean?

    If 69% of logo design, web design, SEO services are low quality and standarized, then 

    • the probability of any single service being bad is 0.69, and the probability of it being good is 1 - 0.69 = 0.31.

    When choosing between two services, we can think about the probability of encountering at least one low quality service:

    • Probability that the first service is bad = 0.69
    • Probability that the second service is bad = 0.69
    • Probability that both services are good = 0.31 * 0.31 = 0.0961
    • Probability that at least one service is bad = 1 - (Probability that both are good) = 1 - 0.0961 = 0.9039 or 90.39%.

    So, when choosing between just two services, there's a very high chance (over 90%) that you will encounter at least one unprofessional or low-quality service.

  • Choosing between 10 digital web design, logo design, SEO services

    If You don't like Statistics and Probability you can skip this point!  With 10 options, the probability of finding at least one good service increases, but let's look at the risk of encountering bad ones.

    • Probability that one specific service is good = 0.31
    • Probability that all 10 services are good = 0.31 ^ 10 ≈ 0.0000161 (very low)
    • Probability that at least one service is bad = 1 - (Probability that all 10 are good) = 1 - 0.0000161 ≈ 0.9999839 or almost 100%.

    If you have 10 options and the failure rate is 69%, you are almost guaranteed to encounter at least one (and likely many more) unprofessional or low-quality services.

  • In Plain Words if You Like LEGOs

    1. Think you want someone to help you build with LEGOs. These are like digital services for grown-ups, like making a professional logo or a unique website
    2. We've looked at lots and lots of these helpers, and it's like if you picked 10 of them, about 7 might not do a very good job. Maybe their drawing is just okay, not very special, or their LEGO building falls apart easily. 
    3. Only about 3 out of those 10 might give you something well-made and professional.

    So, we think that if you choose someone to help you with your online things, there's a good chance – more than half the time – that what you get might not be the best.

  • In Plain Words if You like Pizza

    You're really hungry for a delicious pizza. There are lots of different pizza places you could order from. 

    1. Some pizza places make amazing pizzas with fresh toppings, cooked perfectly, and made with the correct fermentation time
    2. But other places might give you a pizza where the crust is burnt, the cheese is low quality, or the dough has not risen with the right proofing time.

    Think about all the people who help with online things like making logos or websites. We've looked at many of them, and 

    • it's like if you picked 10 different online designers, about 7 of them would be like ordering from a pizza place that often messes up your order or doesn't use good ingredients. You might get a logo that looks cheap, or a website that doesn't work properly. 
    • Only about 3 out of those 10 designers would be like finding a really great pizzeria that always makes a perfect pizza.

    So, if you're choosing someone online to help you with your business, it's a bit like picking a pizza place. There's a good chance – more often than not – that the 'pizza' (the service you get) might not be very tasty or exactly what you wanted.

A Typical Standarized Agency

Choice of designer Potential Negative Outcomes Psychological Hook Used
Typical Standardized Agency High Costs, Focus on Templates, Generic Design, Impersonal Service, Limited Creativity, Potential Hidden Fees, Overpriced, Unoriginal Result, Frustration & Wasted Budget * Authority/Prestige: Leveraging the agency's established name and "professional" image. * * Social Proof: Implying that because it's a "standardized" agency, it's a safe, proven choice.

A Low Quality Cheap Freelancer

Choice of designer Potential Negative Outcomes Psychological Hook Used
Low-Quality Cheap Freelancer Low Price, Quick Turnaround, Lack of Professionalism, Poor Communication, Rushed Work, Potential Plagiarism, Unoptimized Code, Lack of Support, SEO Neglect, No Real Understanding of Branding, Unreliable, Ineffective Result, Potential Legal Issues, Frustration & Wasted Budget, Potential Harm * Price Anchoring: Attracting users with the initial "low price" offering. * * Scarcity/Urgency: "Quick turnaround" playing on the need for immediate results.

Amateur Cousin/Friend Designers

Choice of designer Potential Negative Outcomes Psychological Hook Used
Amateur Cousin/Friend Designers Low/No Cost, Trust/Familiarity, Lack of Experience, Limited Skillset, Amateurish Look, Lack of Polish, Basic Websites, Limited Functionality, SEO Ignorance, No Consideration, Personal Taste Over Professional Needs, Inconsistent Design, Difficult to Scale, Frustration & Wasted Budget, Strained Relationships * Liking/Familiarity: Capitalizing on existing trust and personal relationships. * * Reciprocity: "Low/no cost" creating a sense of obligation.

Ermetica7 Services

Minimal Website Design

We build websites from zero; we don't use generic templates. Our focus is on clean, minimalist design  with attention to UI-UX design and accessibility. We create unique websites, unlike the standardized ones offered by agencies or cheap freelancers that we think overcharge for template-based sites.

Ermetica7 minimalist web design: a narwhal representing unique style with a weaver bird representing functional precision.

Custom Logo Design

The logos we create are unique, not copied or plagiarized. We are critical of "logo contests" and platforms that offer cheap, generic logos. We emphasize the importance of a well-designed logo and offer a more personalized and in-depth process.

Cat and firefly representing originality and uniquenes in design

Personal Brand Identity

We create brand identities that reflect our clients' values and principles, going beyond a superficial "visual identity." We've developed a unique process for creating brand identity with a deep meaning, in contrast to the idea that brand identity is just a formal "nice suit" or only for big corporations.

Ermetica7 brand identity design: Ant representing detailed foundation, Hawk representing strategic vision.

Ethical White Hat SEO

We use ethical "white hat" SEO techniques, focusing on each client's specific needs rather than applying generic solutions. We also provide honest advice, prioritizing the client's best interest and avoiding unnecessary services.

Ermetica7 Ethical SEO: Axolotl for Sustainable Growth, Bee for Organic Value.

We're With You Every Step

It can be a lonely business, sorting through domain names, figuring out copyright and hoping someone understands what you're trying to achieve. We get it. We see things differently. We don't just do design, we're side by side with you. No phone trees, no go-betweens. Just us, listening, answering straight, finding the right digital solutions for you. We aim to make it simple and professional, avoiding unuseful costs.

Get a free consulting!
A graphic stencil art piece with a capybara and a star-nosed mole symbolizing ermetica7 ethic word meaning.

What Ethic Means to Ermetica7

For us, it's not just about being polite or following rules. It's deeper. It means we stand against bad practices. Copying other people's work, making things that look like everything else, we think that hurts you, our clients, and everyone in our field. Your needs come first. Making a quick buck for ourselves isn't the point.

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