ermetica7 is a project by Anna & Andrea Lombardia - Italy
ermetica7 does not use cookies to track you
We're not a typical agency or low quality cheap freelancers
We saw things we didn't like. Templates used too much. Not enough new ideas. Clients seemed like an afterthought. So, we started Ermetica7. We wanted to be different.
If you don't like math you can skip this point!Based on our experience in the field of digital services, concerning web design, logo design, brand identity design and white hat SEO, we have calculated the following estimate:
Note: The 69% was calculated considering that for us "an acceptable and standardized result" is low quality and unprofessional. If you are a professional agency or a freelancer providing quality and professional services, you should not feel offended (you are part of the 31%). Our calculation took into account our subjective side (it was calculated as a mathematical average), our error margin "human bias" (it was calculated and included as a mathematical average). Our calculation is based on several factors, let's define some variables:
Let's try to frame it in terms of the probability of encountering a negative experience. If we assume that standardization, low quality, and low professionalism are contributing factors to a negative experience, and missed opportunity is a consequence of these, we could think in terms of sets or overlapping probabilities. We could represent this as:
Where 'f' is a function representing our subjective evaluation process. If we assume that standardization, low quality, and low professionalism often go hand-in-hand and lead to missed opportunities, we could think of it as:
Let's consider if there's any other way for an equation that shows how these negative factors contribute to damage or dissatisfaction.
We could say:
These are functional relationships, not direct mathematical equations with quantifiable variables. Let's go with the simplest representation that reflects our calculation based on ours encounters:
Ours calculation can be represented as:
If 69% of logo design, web design, SEO services are low quality and standarized, then
When choosing between two services, we can think about the probability of encountering at least one low quality service:
So, when choosing between just two services, there's a very high chance (over 90%) that you will encounter at least one unprofessional or low-quality service.
If You don't like Statistics and Probability you can skip this point! With 10 options, the probability of finding at least one good service increases, but let's look at the risk of encountering bad ones.
If you have 10 options and the failure rate is 69%, you are almost guaranteed to encounter at least one (and likely many more) unprofessional or low-quality services.
So, we think that if you choose someone to help you with your online things, there's a good chance – more than half the time – that what you get might not be the best.
You're really hungry for a delicious pizza. There are lots of different pizza places you could order from.
Think about all the people who help with online things like making logos or websites. We've looked at many of them, and
So, if you're choosing someone online to help you with your business, it's a bit like picking a pizza place. There's a good chance – more often than not – that the 'pizza' (the service you get) might not be very tasty or exactly what you wanted.
Choice of designer | Potential Negative Outcomes | Psychological Hook Used |
---|---|---|
Typical Standardized Agency | High Costs, Focus on Templates, Generic Design, Impersonal Service, Limited Creativity, Potential Hidden Fees, Overpriced, Unoriginal Result, Frustration & Wasted Budget | * Authority/Prestige: Leveraging the agency's established name and "professional" image. * * Social Proof: Implying that because it's a "standardized" agency, it's a safe, proven choice. |
Choice of designer | Potential Negative Outcomes | Psychological Hook Used |
---|---|---|
Low-Quality Cheap Freelancer | Low Price, Quick Turnaround, Lack of Professionalism, Poor Communication, Rushed Work, Potential Plagiarism, Unoptimized Code, Lack of Support, SEO Neglect, No Real Understanding of Branding, Unreliable, Ineffective Result, Potential Legal Issues, Frustration & Wasted Budget, Potential Harm | * Price Anchoring: Attracting users with the initial "low price" offering. * * Scarcity/Urgency: "Quick turnaround" playing on the need for immediate results. |
Choice of designer | Potential Negative Outcomes | Psychological Hook Used |
---|---|---|
Amateur Cousin/Friend Designers | Low/No Cost, Trust/Familiarity, Lack of Experience, Limited Skillset, Amateurish Look, Lack of Polish, Basic Websites, Limited Functionality, SEO Ignorance, No Consideration, Personal Taste Over Professional Needs, Inconsistent Design, Difficult to Scale, Frustration & Wasted Budget, Strained Relationships | * Liking/Familiarity: Capitalizing on existing trust and personal relationships. * * Reciprocity: "Low/no cost" creating a sense of obligation. |
We build websites from zero; we don't use generic templates. Our focus is on clean, minimalist design with attention to UI-UX design and accessibility. We create unique websites, unlike the standardized ones offered by agencies or cheap freelancers that we think overcharge for template-based sites.
We create brand identities that reflect our clients' values and principles, going beyond a superficial "visual identity." We've developed a unique process for creating brand identity with a deep meaning, in contrast to the idea that brand identity is just a formal "nice suit" or only for big corporations.
It can be a lonely business, sorting through domain names, figuring out copyright and hoping someone understands what you're trying to achieve. We get it. We see things differently. We don't just do design, we're side by side with you. No phone trees, no go-betweens. Just us, listening, answering straight, finding the right digital solutions for you. We aim to make it simple and professional, avoiding unuseful costs.
For us, it's not just about being polite or following rules. It's deeper.
It means we stand against bad practices. Copying other people's work, making things that look like everything else, we think that hurts you, our clients, and everyone in our field. Your needs come first. Making a quick buck for ourselves isn't the point.
Want to Build Your Unique Website?
All Rights Reserved | ermetica7