ethical SEO practices without penalties

SEO is Not Dead | ermetica7

Someone say SEO is dead. They're wrong. It evolved. We evolve with it. Smarter. Faster.

"First page" promises from those agencies and cut-rate freelancers? Easy words to get your money. Cheap SEO? A mirage. We, Anna and Andrea of Ermetica7, see it for what it is: a quick grab. Real SEO? It's about roots, not just a fleeting top spot. We show you the difference.

The Power of lies: "We get you to page one"

The "First Page" Lie

"First page ranking!" Their bait. Agencies, cheap freelancers. A lie aimed at those who don't know the web's workings. They profit from your lack of tech knowledge. They take your money, maybe with SEO that hurts in the long run. They win. Your site loses. We, Anna and Andrea of Ermetica7, tell it straight. Real SEO builds, it doesn't just promise a fleeting spot. Don't be fooled.

Why They (agencies & cheap freelancers) Lie

Lack of client SEO knowledge? That's the opening agencies and cheap help exploit. SEO's complex; they offer simple lies like "first page" to push fast, cheap, often harmful packages. Real SEO costs time and expertise they don't have or won't sell. Their model thrives on that lie. We, Anna and Andrea of Ermetica7, offer honest understanding, not exploitation.

Our Truth: Earned Through Years

Our way? It's not guesswork. We, Anna and Andrea of Ermetica7, dug in. Years spent learning SEO, watching Google shift and change. We read their rules, tested their advice. What we know comes from proof, from doing the work. We can point to Google's own words to back up what we say. It's not about believing us; it's about seeing the evidence.

Is Google Evil? Is SEO Dead?

Yes, Google is a corporation. Yes, they seek profit. But search engines changed the world. SEO is part of that change. It's a good part. It helps websites be found. It helps people find informations. We understand the criticism. Google's monetization impacts organic search results. We see that. But SEO remains essential. We'll show you why. With clear evidences. Your values are yours. SEO is SEO. They are not the same. Google's actions are separate. SEO is not unethical. It just is. Don't refuse SEO because you judge Google. That's a big mistake. The world is complex. To ignore SEO is to harm your website and your users. You miss chances.

Let's Start About Real SEO

The "Why" Behind SEO

It's difficult to find one single Google page titled "Why SEO was born." Google's explanation of its purpose and how to succeed is spread across various documents. Let's organize some informations with sources:

  1. Let's see Google's core mission: "organize the world's information and make it universally accessible and useful". (to see this statement: click the link and scroll down after images)

To achieve this, Google needs to understand and categorize website content.

  • SEO helps website owners communicate this information effectively, making it discoverable and useful for users. 

User Experience as Google's Priority

Google emphasizes user experience, stating: "Focus on the user and all else will follow". In other words Google says: make the user happy. SEO? It's about making websites work for people. Easy to find, useful stuff, we add: well organized. Google likes that. Their rules reward sites that treat users right.

Google's Guidance for Website Owners

Google provides extensive guidelines for website owners to help them create valuable content and improve their website's visibility. These guidelines, such as those found in Google Search Essentials, emphasize the importance of creating "helpful, reliable, people-first content" (see "Key best practices" in the link provided). SEO best practices are derived from these guidelines.

Are You Missing the Point?

First page" by buying links?  We've seen that story. It's not SEO. It's a shortcut, a cheat. Real SEO, the way Google intends, is about people who use the web. It's about giving them quality, making things easy to find and use, and letting time do its work. If your so-called SEO expert isn't talking about users, quality, accessibility, and the long game, then they're likely taking you for a ride. Their "strategy"? A house of cards.

No One Can Promise "First Page" Ranking with certainty.

The "Elixir" Myth

Agencies and cheap freelancers sell illusions. "First page" is the bait. But SEO is specific. It's about keywords. It's about location, It's about quality. "First page" where, exactly? For what search term? They avoid these questions. They sell the "elixir" of easy rankings. It's a false promise. SEO is not a guarantee. Google's algorithms are complex. No one can promise "first page" with certainty. Yet, agencies and "foxy" freelancers do. They claim a magic formula, an "elixir." It's a manipulation.

Deconstructing the "Elixir" Myth

The "first page" promise is a symptom of a deeper problem: misinformation. Agencies and cheap freelancers capitalize on the complexity of SEO. They present it as a black box. A secret "elixir" they alone possess. They obscure the variables: keyword competition, searcher intent, algorithmic updates. This obfuscation allows them to sell overpriced packages and deliver fake strategies. They prioritize profit over performance.

First Page Fake Proof

Agencies and cheap freelancers offer "evidence." Screenshots of rankings. Testimonials of success. But these are easily manipulated. Or fabricated. They claim their "elixir" works. Sometimes, it appears to. They exploit loopholes. They game the system. But Google's algorithm evolves. It detects these tactics. The result? A penalty. Your website dies. They disappear. You're left with the mess and you're left to clean up the damage.

The Cycle of Deception

The pattern is clear.

  1. They promise.
  2. They fail.
  3. They explain.

With jargon and tricks. Then they sell the same lies in new packages. You lose twice. When their "elixir" fails, agencies and cheap freelancers shift the blame. They deploy technical jargon to obscure their incompetence. "Algorithm updates" they claim. "Increased competition" they assert. They avoid accountability. Instead, they present new "solutions", new packages. They exploit the client's vulnerability, seeking to extract further payment for services that are equally ineffective. The cycle of deception continues, leaving the client financially drained and technically worse off.

Ermetica7 Solution: Ethical White Hat SEO

Ethical SEO: Our Solution

Ermetica7 (Anna and Andrea) provides White Hat Ethical SEO. Our focus is not on manipulating rankings. It's on organizing  and optimizing your content. Enhancing its structure. Elevating its quality. SEO is not a DIY project. Improvisation is dangerous. Poor SEO strategies lead to penalties: Reduced visibility.

  • We have witnessed the consequences firsthand. Too many times. Clients in distress. From agencies and freelancers promising easy solutions.

Google's algorithms are designed to detect and penalize unethical practices. Because those practices attempt to deceive both the search engine and the user. You tried to game the system. You tried to fool users.

Real SEO, Real Prices: Options for Every Stage.

We know your business isn't a template, so neither is our SEO. We don't do pre-packaged strategies gathering dust on a shelf. We listen. We analyze your needs, your goals, and your budget. To make real SEO accessible, we've structured plans to fit different levels:

  • 99 Euro/Month: A starting point to explore SEO's potential for those with tighter budgets and initial needs.
  • 199 Euro/Month: A step up, offering more in-depth work and analysis for businesses ready to invest further.
  • 499 Euro/Month: Our premium plan, designed for those seeking comprehensive strategies and dedicated attention.

Each tier unlocks different features and levels of analysis, ensuring you get the right focus for your current stage. And because we believe in earning your trust, you decide the pace. Go month by month. See the value. Stop when it suits you. No long-term contracts, just our commitment to delivering quality that keeps you coming back. We're here to make real SEO a possibility for everyone.

SEO-Ready Websites with Ermetica7.

Ermetica7: SEO-Ready Websites

When We build your website, consider it an investment that starts paying off immediately. We don't tack on SEO as an afterthought; it's woven into the very fabric of your site. By ensuring fundamental SEO optimization and full accessibility from the outset, we eliminate the need for costly retrofitting

  • a process that can easily set you back €500 to €2000 with other developers or agencies.

Our websites are designed for performance, aiming for strong Google PageSpeed scores, which directly benefits your search visibility without additional expense. Choosing Ermetica7 means investing in a website that's not just seen, but found, saving you significant costs right from the start.

Stop Chasing Rankings, Start Building Business

They might say we sell words. We at Ermetica7, say we sell tangible growth, euro by euro. Here's the economical weight behind our ethical SEO.

  • How Does Ethical SEO by Ermetica7 Deliver Real Economic Value and Cost Savings for My Business?

    "Good words, you say? We, Anna and Andrea of Ermetica7, translate those words directly into Euros saved and earned for your business. Let's break down the tangible economic impact of our ethical SEO approach:

    • Targeted Investment = Reduced Waste: Imagine spending €1000 on ads targeting the wrong audience. Our focused keyword research ensures your SEO efforts, even at our €99 entry point, attract genuinely interested customers, potentially saving you hundreds, even thousands, in wasted advertising spend each year.
    • Higher Conversion, Lower Acquisition Cost = More Sales for Less: If generic SEO brings 100 visitors with 1 sale, our intent-driven approach might bring 70 visitors with 5 sales. That's the power of quality over quantity, significantly lowering your cost per customer acquisition. Even a small increase in your conversion rate, thanks to our focused work, can translate to thousands of Euros in increased revenue without a proportional rise in marketing costs.
    • Authority & Trust, Reduced Marketing Spend = Long-Term Savings: Think of the recurring cost of constantly needing to advertise to attract new clients. Our quality content builds your authority, turning your website into a magnet for organic traffic. This reduces your reliance on paid ads, potentially saving you a substantial portion of your annual marketing budget – money that can be reinvested elsewhere.
    • Improved User Experience, Higher ROI = Turning Browsers into Buyers: A clunky, confusing website drives customers away. Our focus on user experience, even in our €199 plan, leads to higher engagement and conversion rates. Imagine a 5% improvement in your conversion rate on €50,000 in annual online sales – that's an extra €2500 directly attributable to a better user experience.
    • Sustainable Growth, Avoid Penalties = Protecting Your Investment: Black hat SEO might offer fleeting gains before Google cracks down, potentially costing you dearly in lost rankings and recovery efforts. Our ethical approach ensures sustainable growth, protecting your long-term online investment and avoiding those costly and disruptive penalties.
    • Predictable Results, Stronger Asset = Building Future Revenue: Unlike the unpredictable spikes of questionable SEO tactics, our long-term strategies build a valuable online asset. This provides a more predictable stream of qualified leads and customers, making revenue forecasting more reliable and strengthening your business's overall financial health.
    • Increased Customer Loyalty, Brand Strength = Repeat Business, Higher Lifetime Value: When you provide a quality online experience and valuable content, customers are more likely to return and recommend you. This increases customer lifetime value, a crucial metric for long-term profitability. Investing in quality SEO is investing in lasting customer relationships.

  • Understanding You = Targeted Investment

    By truly knowing your business, we avoid wasted effort on irrelevant keywords and audiences. 

    1. This means your SEO budget directly targets potential customers,
    2.  increasing conversion possibilities and
    3. reducing wasted ad spend down the line.

  • Keywords with Purpose = Higher Conversion, Lower Acquisition Cost

    Focusing on intent-driven keywords attracts visitors genuinely interested in your offerings. This translates to 

    • higher conversion rates and 
    • lower cost to acquire each customer compared to chasing broad, less effective terms.

  • Content That Matters = Authority & Trust, Reduced Marketing Spend

    High-quality content positions you as an authority in your field, building trust with potential clients. 

    • This reduces your reliance on constant paid advertising to attract and retain customers, 

    offering a more sustainable and cost-effective marketing strategy.

  • Website Built for Users (and Google) = Improved User Experience, Higher ROI

    A user-friendly and technically sound website leads to longer visitor engagement, lower bounce rates, and improved conversion. 

    • This maximizes the return on your website investment (ROI) by turning more visitors into paying customers.

  • Earning Recognition, Not Buying It = Sustainable Growth, Avoid Penalties

    Natural link building, based on merit, provides long-term value and avoids costly penalties from search engines that can decimate your online presence and require significant expense to recover from.

  • Long-Term Growth, Not Quick Wins = Predictable Results, Stronger Asset

    Our focus on sustainable strategies builds a valuable online asset over time. This provides more predictable results and a stronger foundation for long-term business growth compared to short-lived ranking spikes that often disappear.

  • Quality Over Rankings = Increased Customer Loyalty, Brand Strength

    By prioritizing user experience and quality, we focus on customer loyalty and strengthen your brand reputation. This leads to repeat business, positive word-of-mouth, and a more resilient business in the face of market fluctuations.

  • Ermetica7, are you saying my current spending on online ads is a waste of time and money?

    We, Anna and Andrea of Ermetica7, understand that online advertising can seem like a direct route to visibility. However, the fundamental difference lies in sustainability and long-term cost. Think of it this way: 

    • with organic SEO, the effort you invest builds a lasting foundation. 
    • Once your content ranks well, the traffic it generates doesn't require a continuous increase in budget to maintain. 
    • You've built an asset that works for you consistently.

    Online ads, on the other hand, operate on a pay-to-play model. 

    • The moment you stop increasing your ad spend, your visibility often drops significantly. 

    To reach more people or maintain your position, you typically need to continually inject more money into the campaign. 

    • So, while ads can provide a quick boost, relying solely on them can become a costly cycle with no lasting equity. 

    Our ethical SEO aims to create a self-sustaining engine of traffic and leads for your business, reducing your long-term dependence on ever-increasing ad budgets to achieve your objectives.

  • Does Ermetica7 create unique websites with SEO already included?

    Yes! At Ermetica7 we build custom-made websites, with unique design, we do not use overused templates. We build them from scratch. White hat SEO is included. It must be. Why pay twice? One service. That is us. We cut costs for you.

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